“Nithin Kamath of Zerodha Shares Why He Keeps His Phone on Silent: A Billionaire’s Relatable Insight”
Zerodha’s Nithin Kamath recently revealed the relatable reason behind his phone being perpetually on silent, a sentiment that resonates with many in today’s digitally overloaded world.
Zerodha’s Nithin Kamath recently revealed the relatable reason behind his phone being perpetually on silent, a sentiment that resonates with many in today’s digitally overloaded world.
In a recent post, Kamath reacted to a social media user’s praise of Zerodha for its minimalistic approach to customer communication, which spurred his candid explanation. The user commended the brokerage for avoiding unnecessary notifications and emails, stating, “The only broker that never pushes you to trade in any form whatsoever is @zerodhaonline. No notifications, no emails, nothing. It’s remarkable how they have grown so much.”
Resharing the post on Instagram, Kamath elaborated on the philosophy guiding Zerodha’s operations. He emphasized a core tenet of their business model: “With everybody chasing ‘engagement,’ we seem to have made many things on the internet annoying and unusable.” He noted that since the company’s inception, Zerodha has adhered to the principle of treating customers as they would like to be treated.
“We don’t send an email or a notification unless it’s important. Counter-intuitively, this is why people trust us. Not triggering users to trade hurts the business, but in the long run, it’s good for the customers,” he stated.
Kamath explained that his phone remains silent to avoid the “annoying calls, notifications, and emails” that flood users’ devices daily. His insights have sparked discussions across social media, with many users applauding his commitment to ethical business practices.
Comments on the post included supportive remarks such as, “Build a product so good that you don’t have to remind your customer that you exist,” and praises for Zerodha’s core philosophy of doing what is truly beneficial for users. Others acknowledged that while this approach is commendable, market conditions can still lead to customer dissatisfaction during downturns.
As one of India’s prominent billionaires, Kamath co-founded Zerodha in 2010 with his brother Nikhil Kamath. With a net worth of approximately $4.7 billion, he continues to influence the financial landscape in India while advocating for a user-centric approach in the digital age.
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