Ahmedabad Shopper Breaks Festive Record with ₹8 Lakh Gold Coin Purchase on Swiggy Instamart
In an astonishing feat of festive spending, an Ahmedabad man made headlines by spending ₹8,32,032 on gold coins through Swiggy Instamart during the 2024 Dhanteras celebrations. His extravagant purchase not only set a personal record but also added to India’s growing trend of unique and high-value festive shopping habits. This lavish splurge came at a time when millions of others across the country were stocking up on traditional Diwali cleaning essentials.
In an astonishing feat of festive spending, an Ahmedabad man made headlines by spending ₹8,32,032 on gold coins through Swiggy Instamart during the 2024 Dhanteras celebrations. His extravagant purchase not only set a personal record but also added to India’s growing trend of unique and high-value festive shopping habits. This lavish splurge came at a time when millions of others across the country were stocking up on traditional Diwali cleaning essentials.
The festive season saw Indians turning to Swiggy Instamart for everything from gold coins to household items. The total spend on cleaning essentials during Dhanteras surpassed ₹45 lakh, with brooms being a particularly hot commodity. Swiggy Instamart’s 2024 report highlights shifting consumer behaviors and new trends in online shopping.
Bengaluru Leads Sexual Wellness Spending
Swiggy’s data also revealed fascinating insights into the evolving shopping habits in 2024. Bengaluru led the country in spending on sexual wellness products, with condoms topping the list. One out of every 140 orders made on the platform included a sexual wellness item, underscoring the growing awareness and demand in this category.
Late-Night Stealth Shopping and Secret Purchases
An intriguing trend also emerged from late-night orders, as night owls across major cities indulged in stealthy shopping between 10 pm and 11 pm. Popular items during these late-night shopping sprees included chips, masala snacks like Kurkure, and flavored condoms. Cities like Delhi, Hyderabad, and Bengaluru led in these secretive purchases, adding another layer to the increasingly diverse shopping habits of Indians.
Record-Breaking Deliveries
Swiggy Instamart also set a new benchmark for speed with the fastest delivery of the year. In Kochi, a basket of Nendran bananas and red amaranthus was delivered in an incredible 89 seconds, covering 180 meters. On the opposite end, the cheapest order of the year was a pencil sharpener priced at just ₹3, placed by a user in Hyderabad.
These highlights from Swiggy Instamart’s 2024 report offer a glimpse into the quirky and dynamic shopping patterns shaping the Indian online marketplace, especially as consumers adapt to the festive season in new and unexpected ways.
Sources By Agencies
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