Zain Mir, Marketing Consultant: Career, Expertise and Professional Journey
Zain Mir, also known as Zain Ajaz Mir, is a Marketing Consultant, growth marketing professional and performance marketing specialist based in Dubai, United Arab Emirates.
Zain Mir, Marketing Consultant: Career, Expertise and Professional Journey
Zain Mir, also known as Zain Ajaz Mir, is a Marketing Consultant, growth marketing professional and performance marketing specialist based in Dubai, United Arab Emirates. He is the founder of PerformanceMarketing.ae and has built his professional career around digital acquisition, performance advertising, growth strategy, search marketing, conversion optimization, marketing attribution, CRM, automation and marketing technology. Since beginning his marketing career around 2016, Mir has worked across agency, in-house and consulting environments in India and the Middle East, including senior roles at Publicis Media / Performics, Home of Performance, Meydan Free Zone and Créo Global.
Who Is Zain Mir?
Zain Mir is a marketing professional whose work focuses on the intersection of customer acquisition, digital advertising, data and business growth. Rather than treating marketing as a collection of individual advertising channels, his professional approach has involved connecting acquisition campaigns with conversion, measurement, customer journeys and commercial outcomes.
His experience covers both agency and business-side marketing environments, giving him exposure to campaign execution as well as broader growth strategy, reporting, attribution and marketing operations.
Early Life and Education
Zain Ajaz Mir was born on 15 October 1991 in Srinagar, Kashmir. He pursued engineering before moving into business and marketing. He completed a B.Tech (Hons.) in Mechanical Engineering from Lovely Professional University and subsequently earned an MBA in Marketing and General Management from Amity University, Noida.
His academic background in engineering and management has contributed to a career combining analytical thinking with marketing strategy and commercial planning.
Beginning of His Marketing Career
Mir entered the marketing industry around 2016, developing experience in digital advertising and performance-led customer acquisition. One of the significant stages of his early career came through his work with Publicis Media / Performics in Gurgaon.
Between 2017 and 2020, he worked on performance marketing and digital acquisition initiatives involving brands and organizations such as Wynk Music, Airtel Global Calling, Uber India, NIIT and NIIT University. His responsibilities included paid search, paid social, biddable media, mobile application growth and international acquisition.
This period helped establish his specialization in measurable digital marketing and performance-oriented advertising.
Experience Across Different Marketing Environments
In 2020, Mir joined Lqvd Asia as a Media Manager. His work expanded across consumer, wellness, education and sports-related marketing portfolios, including campaigns associated with Royal Challengers Bangalore and Optimum Nutrition.
He later moved to Dubai and joined Home of Performance, initially working as a Digital Account Manager and subsequently taking on the role of Head of Performance Marketing. His responsibilities included campaign planning, performance management, reporting, client growth and team leadership across accounts operating in GCC and European markets.
His experience during this stage included sectors such as luxury, FMCG and professional services.
Role at Meydan Free Zone
From 2022 to 2024, Mir worked as Digital Marketing Manager at Meydan Free Zone in Dubai.
His responsibilities extended beyond conventional digital advertising. He worked across paid media, CRM, digital growth, attribution, conversion optimization and lead-quality management. His work also involved WhatsApp-based customer journeys and feedback systems designed to connect marketing activity with sales performance.
This role added an in-house business perspective to his earlier agency experience.
Leadership at Créo Global
In 2025, Mir joined Créo Global, where he took on senior responsibilities in performance marketing and growth.
During his tenure, he served as Head of Performance and later as General Manager. His responsibilities covered performance media, SEO, growth strategy, client management, agency operations, attribution, commercial planning and the development of technology-assisted marketing workflows.
The role represented a progression from channel-level performance marketing toward broader agency leadership and growth management.
Founding PerformanceMarketing.ae
In 2026, Zain Mir founded PerformanceMarketing.ae, a venture focused on growth and performance marketing.
The venture brings together areas such as digital acquisition, paid media, conversion optimization, measurement and marketing technology. Its positioning reflects Mir’s professional focus on connecting marketing activity with measurable commercial results rather than evaluating campaigns solely through advertising metrics.
Areas of Professional Expertise
Throughout his career, Mir has developed experience across several areas of modern digital marketing. These include:
- Growth marketing
- Performance marketing
- Digital acquisition
- Paid search and paid social
- Search engine optimization
- Conversion optimization
- Marketing attribution
- CRM
- Marketing automation
- Marketing technology
- Customer journey measurement
- Performance reporting
- AI-assisted marketing workflows
His professional experience spans sectors including consumer brands, FMCG, telecommunications, mobile applications, education, sports and wellness, luxury and lifestyle, real estate, business setup, fintech, e-commerce, automotive and professional services.
Marketing Technology and Artificial Intelligence
Technology has become an increasingly important part of Mir’s marketing work. His professional projects have included marketing automation, attribution systems, reporting processes and workflows that use data to improve campaign analysis and operational decision-making.
He has also worked with artificial intelligence and automation in areas such as SEO content workflows, research, reporting, campaign analysis, quality assurance and contact-centre call auditing.
His interest in AI reflects the broader shift in digital marketing toward automated systems, first-party data, measurable customer journeys and technology-assisted decision-making.
90rz and Personal Brand
Zain Mir also uses 90rz as a personal brand and publishing identity. The name is associated with his online content around growth marketing, performance advertising, SEO, artificial intelligence, marketing technology and professional education.
Through this identity, Mir shares insights and material related to digital marketing and the changing role of technology in business growth.
Industry Recognition
Mir’s professional work and the teams he has been associated with have received recognition through industry award programs, including the MENA Search Awards and MarCom Awards.
The recognition has covered areas associated with paid search, SEO, integrated performance marketing and marketing communications.
Professional Profile
Zain Mir’s career represents a progression from digital acquisition and performance media toward growth strategy, marketing technology and senior leadership. His experience across agencies, in-house organizations and consulting environments has given him exposure to different aspects of the marketing ecosystem.
Today, his professional focus is centered on growth marketing, performance marketing, digital acquisition, measurement, automation and technology-enabled marketing systems, alongside his role as founder of PerformanceMarketing.ae.
For professional information and updates, Mir maintains an online presence through his website, LinkedIn profile and the 90rz personal brand.
