Swiggy Introduces ‘One BLCK’: An Exclusive Invite-Only Premium Membership with Unique Benefits
Swiggy India has announced its new premium membership, ‘One BLCK,’ available on an invite-only basis. Launched on Wednesday, the membership aims to provide a superior experience to its premium customers by offering exclusive benefits across food delivery, quick commerce, dining out, and subscriptions.
Swiggy India has announced its new premium membership, ‘One BLCK,’ available on an invite-only basis. Launched on Wednesday, the membership aims to provide a superior experience to its premium customers by offering exclusive benefits across food delivery, quick commerce, dining out, and subscriptions.
What is ‘One BLCK’?
According to Phani Kishan, Co-founder and CGO of Swiggy, “Swiggy One BLCK is the business-class equivalent for our customers, refining key aspects that matter to premium users—speed, reliability, and personalized care.” The membership offers enhanced services tailored to those seeking the highest level of convenience and personalization.
Key Features of ‘One BLCK’ Membership
- Introductory Pricing: Available for INR 299 for a three-month plan during the initial rollout.
- Invite-Only Access: The membership is being offered to select users across India, with existing Swiggy One members eligible for upgrades.
- Faster Deliveries: Members will benefit from prioritized food deliveries with an On-Time Guarantee.
- Dining Out Perks: Complimentary cocktails, drinks, or desserts for members dining out.
- Priority Customer Support: Access to Swiggy’s top-tier customer care agents for personalized assistance.
- Free Deliveries and Discounts: Unlimited free deliveries on food orders and Instamart purchases, along with exclusive discounts via Dineout.
Why ‘One BLCK’ Stands Out
Swiggy’s ‘One BLCK’ membership distinguishes itself with industry-first features, such as exclusive partnerships with top brands like Amazon Prime, Hotstar, Hamleys, and Cinepolis. New members will also receive a complimentary Yatra Prime membership as part of the launch initiative.
Building on the existing Swiggy One membership, ‘One BLCK’ sets a new standard for premium services, emphasizing speed, reliability, and a curated customer experience. This new offering reflects Swiggy’s commitment to evolving with its users’ needs and setting benchmarks in the industry.
Gradual Rollout
Invitations for ‘One BLCK’ are being rolled out gradually to users nationwide. With its premium features and extensive perks, Swiggy aims to redefine the membership experience for its most loyal customers.
Sources By Agencies
About The Author
