OnePlus Faces Potential Retail Exodus in India as Retailers’ Body Threatens Removal
OnePlus, a prominent player in the Indian smartphone market, is grappling with the looming threat of its products disappearing from certain retail stores. This development stems from a recent letter issued by a retailers’ body, the South India Organised Retailers Association (ORA), expressing dissatisfaction over unresolved issues with the company.
OnePlus, a prominent player in the Indian smartphone market, is grappling with the looming threat of its products disappearing from certain retail stores. This development stems from a recent letter issued by a retailers’ body, the South India Organised Retailers Association (ORA), expressing dissatisfaction over unresolved issues with the company.
In their strongly-worded letter, ORA highlighted a range of concerns, including low profit margins on OnePlus products, financial strain due to slow-moving inventory, delays in warranty and service claims processing, and complications arising from bundling schemes. The association urged OnePlus to take immediate steps to address these issues, citing extreme distress among retailers.
The deadline for action was set at May 1, with ORA indicating that failure to address these concerns would result in the removal of OnePlus products from their offline stores. This ultimatum underscored the seriousness of the situation and the urgency for a resolution.
Responding to the escalating situation, OnePlus has finally reacted, acknowledging the challenges raised by ORA. A spokesperson for the company stated, “At present, we are working with our partners to address the areas highlighted, ensuring our continued commitment to a strong and prosperous relationship going forward.”
The timing of OnePlus’ response, before the April-end deadline set by ORA, suggests a recognition of the urgent need to address retailer grievances. ORA had emphasized the importance of proactive measures from OnePlus to foster a flourishing partnership, indicating that further outreach and concrete solutions are required.
The outcome of this ongoing saga will not only impact OnePlus’ presence in offline retail outlets but also serve as a litmus test for the company’s commitment to nurturing collaborative relationships with its retail partners in the competitive Indian market.
Sources By Agencies
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