In just one month since its launch, the Open Network for Digital Commerce (ONDC) has successfully facilitated the sale of more than 45,000 kg of tomatoes through its platform at discounted prices. The initiative, which started on July 21 as a response to skyrocketing tomato prices, has garnered substantial demand, fulfilling approximately 22,500 orders in and around Delhi-NCR, according to T Koshy, the chief of ONDC.
As tomato prices surged, ONDC stepped in to provide relief by offering tomatoes at discounted rates. The platform’s daily offerings at 9am were met with overwhelming response, with the available stocks often getting sold out within minutes. Initially, a daily limit of 2000 kg was set by the National Cooperative Consumer Federation (NCCF), and even at this limit, the tomatoes were selling out within a few hours.
However, the demand saw a remarkable surge in the subsequent week, with the stocks being rapidly depleted within moments of becoming available. T Koshy highlighted that the duration of this collaboration would be determined by NCCF’s decision.
The partnership between ONDC and NCCF was initiated on July 14, when NCCF, along with the National Agricultural Cooperative Marketing Federation of India (NAFED), introduced retail sales of tomatoes in Delhi-NCR. The decision was prompted by the unprecedented rise in tomato prices, which had reached ₹250 per kg in various markets across the nation.
ONDC, in association with NCCF, offered the vegetable at a discounted rate of ₹90 per kg. Notably, this price was further reduced to ₹50 per kg on August 15, and subsequently to ₹40 per kg from August 20.
The success of the ONDC’s tomato sales initiative reflects the platform’s ability to address pressing market issues through innovative digital solutions. As the collaboration continues, it remains a testament to how technology can play a pivotal role in ensuring access to essential commodities at affordable rates.
Sources By Agencies