Mr. Vineet Seth: Leading a Legacy of Luxury Silverware and Entrepreneurship Since 1930
Fourth-Generation Entrepreneur of Durga Dass Seth Jewellers Group and the Guiding Force Behind Art of Silver
Building a successful family business across generations requires experience, trust, craftsmanship and the ability to adapt to changing times. Mr. Vineet Seth, a fourth-generation entrepreneur of Durga Dass Seth Jewellers Group, represents this combination of traditional business values and modern entrepreneurial thinking.
Established in 1930, Durga Dass Seth Jewellers Group has a longstanding presence in India’s jewellery and silverware industry. As a fourth-generation member of the family, Mr. Vineet Seth continues to carry forward this heritage while remaining open to new ideas, modern business practices and evolving consumer preferences.
His entrepreneurial journey reflects an important philosophy: preserving a legacy does not mean resisting change; it means building upon the past to create opportunities for the future.
Durga Dass Seth Jewellers Group: A Legacy Since 1930
With its roots dating back to 1930, Durga Dass Seth Jewellers Group represents decades of experience in the jewellery and silverware trade. Over the generations, the family business has witnessed significant changes in the Indian luxury and silverware market while maintaining its association with craftsmanship, quality and customer relationships, with roots from Dariba Kalan, Chandni Chowk Delhi.
For Mr. Vineet Seth, being part of a fourth-generation family enterprise comes with the responsibility of preserving its established values while exploring new business opportunities.
What distinguishes his approach is his openness to innovation, fresh ideas, technology and contemporary ways of doing business. He believes that traditional businesses must continuously evolve to remain relevant in today’s competitive marketplace.
Art of Silver: A Luxury Silverware, Home Décor and Gifting Brand
An exciting development in the family’s entrepreneurial journey is Art of Silver, a luxury silverware, home décor and premium gifting brand based in Okhla Industrial Estate, New Delhi.
Led by Mrs. Srishty Kapoor Seth, Mr. Vineet Seth’s daughter-in-law, Art of Silver brings together traditional silver aesthetics and contemporary design. The brand offers an exclusive range of luxury silverware, silver-plated articles, decorative home accessories and premium gifting products for weddings, festivals, corporate occasions and special celebrations.
While Srishty Kapoor Seth leads the brand and drives its growth, Mr. Vineet Seth plays an important role as its guiding force, bringing his industry experience, business understanding and encouragement of new entrepreneurial ideas.
In-House Manufacturing and Skilled Artisans
One of Art of Silver’s key strengths is its full-fledged manufacturing unit, supported by in-house designing and packaging facilities and a team of skilled artisans.
These capabilities allow the brand to maintain close involvement in the product development process, from design conceptualisation and craftsmanship to finishing and packaging.
The skilled artisans combine traditional workmanship with contemporary design requirements to create distinctive silverware and luxury gifting products. The in-house manufacturing setup also provides flexibility in developing customised designs and catering to specific gifting requirements.
By bringing design, craftsmanship and manufacturing capabilities together, Art of Silver aims to deliver products that combine quality, aesthetics and attention to detail.
A Digital-First Approach to Luxury Silverware
Alongside its manufacturing capabilities, Art of Silver follows a digital-first business model to reach customers across India.
Through its website and digital platforms, the brand aims to make luxury silverware, home décor and premium gifting products accessible to a wider audience.
This approach reflects Mr. Vineet Seth’s progressive outlook towards business. His willingness to embrace technology, digital commerce and modern customer engagement demonstrates how an established family business can adapt to changing market dynamics.
Empowering the Next Generation Through Entrepreneurship
For Mr. Vineet Seth, the growth of a family business also means empowering the next generation to develop its own identity.
His support for Srishty Kapoor Seth and her leadership of Art of Silver reflects the importance of generational collaboration. While his experience provides valuable business guidance, the next generation brings fresh perspectives, contemporary design sensibilities and a modern understanding of digital consumers.
His approach demonstrates that successful family businesses grow stronger when experience and innovation work together.
Looking Ahead: Preserving Heritage, Embracing Innovation
With Durga Dass Seth Jewellers Group’s legacy dating back to 1930 and Art of Silver building its identity in the luxury silverware, home décor and gifting segment, Mr. Vineet Seth represents the evolution of a traditional Indian family enterprise.
His journey is about more than carrying forward a family business. It is about encouraging innovation, embracing modern business practices, supporting new leadership and creating opportunities for future generations.
A true legacy is not defined only by how long a business has existed, but by its ability to evolve, innovate and remain relevant for generations to come.
Connect with Art of Silver
Website: https://artofsilver.in
Instagram: https://www.instagram.com/artofsilver_dds/ , https://www.instagram.com/dds_group1930/
Facebook: https://www.facebook.com/DDS.Jewellers
Contact: +91 98110 81326
Location: Okhla Industrial Estate, New Delhi
Specialisation: Luxury Silverware | Home Décor | Premium Gifting
