“Foreign Investors Target Haldiram’s, Iconic Indian Snack Brand with Global Appeal”
Haldiram’s, a household name in India known for its diverse range of snacks and sweets, has attracted the attention of foreign investors like Blackstone and Abu Dhabi Investment Authority. This interest underscores Haldiram’s status as a prominent player in the food industry, with a rich history dating back to its humble beginnings in 1937.
Haldiram’s, a household name in India known for its diverse range of snacks and sweets, has attracted the attention of foreign investors like Blackstone and Abu Dhabi Investment Authority. This interest underscores Haldiram’s status as a prominent player in the food industry, with a rich history dating back to its humble beginnings in 1937.
The family-run business, which originated from a “tiny shop” in Bikaner, Rajasthan, has flourished over the decades, expanding its footprint to New Delhi in 1983. Today, Haldiram’s boasts a wide distribution network with 1,000 distributors and products available in 7 million outlets worldwide. Its global presence extends to countries such as Japan, Russia, the United Kingdom, and Australia, where its snacks and delicacies have garnered a loyal following.
Among Haldiram’s signature offerings is the popular “bhujia,” a crispy fried Indian snack seasoned with a blend of herbs and spices, priced affordably at 10 rupees (12 U.S. cents) and widely available in local stores. The company’s website describes bhujia as an “irresistible Indian snack” that delights the taste buds of consumers.
In addition to its snack range, Haldiram’s has diversified into ready-to-eat and frozen foods, including curries and rice items. The company also operates over 150 restaurants offering a variety of cuisines, from street-style Indian fare to Chinese and Western dishes.
Haldiram’s expansion into international markets began in 1993, with the United States as its first overseas destination. Over the years, it has expanded its global footprint, culminating in the opening of its first overseas factory in the UK in 2016.
The brand’s allure extends beyond its culinary offerings; Haldiram’s was reportedly seeking a valuation of $10 billion during discussions with Tata Group last year, indicating its significant market presence and potential for growth. Reuters has previously reported that Haldiram’s annual revenues hover around $1.5 billion, underlining its substantial impact in the food industry.
According to estimates from Euromonitor International, Haldiram’s commands nearly 13% of the $6.2 billion savory snacks market, further cementing its position as a leading player in the competitive food sector.
Sources By Agencies
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