“Bata India in Advanced Talks with Adidas for Strategic Collaboration to Expand Market Presence”

Footwear manufacturer Bata India is reportedly in discussions with sportswear giant Adidas for a potential strategic partnership, according to sources cited by CNBC-TV18 on Thursday. The talks, which are believed to be at an advanced stage, could see Adidas leveraging Bata India’s extensive retail network to enhance its market presence in India.

The potential collaboration between Bata India and Adidas aims to create a synergy that benefits both companies. By utilizing Bata India’s robust retail network, Adidas could significantly expand its reach and accessibility to consumers across India. This strategic move comes as both companies recognize the value of joining forces to tap into the evolving demands of the Indian market.

Bata India, a key player in the footwear industry and a flagship of Bata BN based in the Netherlands, possesses a substantial retail footprint across India. With over 2,050 stores throughout the country, Bata India houses well-known brands such as Hush Puppies and Scholl. This established retail network provides a solid foundation for potential collaborations with other prominent brands like Adidas.

Bata India’s annual report highlights the company’s efforts to cater to the increasing demand for sneakers. The brand has expanded its range of sneakers to more than 500 stores, recognizing the ongoing surge in athleisure footwear demand. The dominance of sneakers in the market is attributed to heightened interest in sports and adventure events.

While the discussions are reported to be at an advanced stage, neither Adidas nor Bata India has provided an official response to the news. The potential partnership’s contours and specifics are yet to be disclosed. The collaboration’s potential to capitalize on each brand’s strengths underscores the dynamic nature of the Indian footwear market.

Sources By Agencies

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