Baba Ramdev’s Patanjali Ayurved Expands Into Insurance with Magma General Acquisition

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Patanjali Ayurved, the consumer goods giant founded by Baba Ramdev, has ventured into the insurance sector by acquiring a majority stake in Magma General Insurance, according to a report by CNBC-TV18. This move marks a strategic expansion for Patanjali, which has primarily focused on healthcare and food products.

Baba Ramdev’s Patanjali Ayurved Enters Insurance Sector with Magma General Acquisition

Patanjali Ayurved, the consumer goods giant founded by Baba Ramdev, has ventured into the insurance sector by acquiring a majority stake in Magma General Insurance, according to a report by CNBC-TV18. This move marks a strategic expansion for Patanjali, which has primarily focused on healthcare and food products.

With this acquisition, Patanjali Ayurved will now serve as the promoter entity of Magma General Insurance. Alongside Patanjali, several other entities—including SR Foundation, RITI Foundation, RR Foundation, Suruchi Foundation, and Swati Foundation—have also acquired stakes in the company.

One of the key sellers in this transaction is Senoti Properties, a joint venture between prominent businessman Adar Poonawalla and Rising Sun Holdings. Before the sale, Senoti Properties held a 74.5% stake in Magma General Insurance. Other entities that have divested their stakes include Celica Developers, Jaguar Advisory Services, Keki Mistry, Atul DP Family Trust, Shahi Sterling Exports, and QRG Investments and Holdings.

The acquisition is expected to provide Magma General Insurance with access to a broader customer base, particularly benefiting from Patanjali Ayurved’s strong consumer loyalty. The move aligns with Patanjali’s ongoing efforts to diversify its business operations beyond the FMCG and wellness sectors.

The expansion into insurance marks a significant step for Patanjali Ayurved as it strengthens its presence in the financial services industry. Analysts believe this acquisition could pave the way for further financial ventures by the company in the coming years.

Sources By Agencies

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