Ather Energy CEO Tarun Mehta Delivers Witty Reply to Nikhil Kamath’s ‘Sh*t Marketing’ Comment
In a playful exchange on social media, Zerodha co-founder Nikhil Kamath’s critique of Ather Energy’s marketing strategy received a clever retort from the EV startup’s CEO, Tarun Mehta.
In a playful exchange on social media, Zerodha co-founder Nikhil Kamath’s critique of Ather Energy’s marketing strategy received a clever retort from the EV startup’s CEO, Tarun Mehta.
On Monday, Kamath, who has invested in Ather Energy, humorously criticized the Bengaluru-based company’s marketing efforts. He revealed that despite being an investor, he paid full price for an Ather electric scooter. “Every one of us has pluses and minuses. Ather has sh*t marketing but great product (sorry Tarun). PS: I bought this scooter at MRP, Tarun (Mehta) didn’t even give me a discount,” Kamath posted on Instagram and X (formerly Twitter).
A day later, Mehta responded with wit, sharing a popular meme featuring Pakistani cricket fan Sarim Akhtar. “Marketing team be like ‘isko discount hi de dena chahiye tha (we should’ve given him a discount)’,” Mehta wrote on X, addressing Kamath’s post.
Kamath, one of India’s youngest billionaires, increased his stake in Ather Energy by purchasing shares from Flipkart co-founder Sachin Bansal, as reported by the Economic Times in April. The 37-year-old’s net worth soared from $1.1 billion in 2023 to $3.1 billion in 2024, according to the Forbes Billionaires List.
In his social media post, Kamath also emphasized his support for Prime Minister Narendra Modi’s Make in India campaign. He expressed a desire for more Indians to prefer domestic brands over foreign ones. “Enough of the foreign franchise is ‘better’: clothes, jewelry, food, auto, content, shoes, and just about everything else,” Kamath stated.
The exchange between Kamath and Mehta not only highlighted the importance of effective marketing for even the best products but also underscored a shared commitment to promoting Indian brands in a competitive market.
Sources By Agencies
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