Animen Lifestyle launched “Maababylove” & “Lovinggifts” for trendy newborn collection and personalised gifts online.


Maababylove is a recently launched newborn clothing site under Animen Lifestyle Pvt Ltd that was incorporated on March 24, 2022. The directors, Hetali C Zaveri and Aniket Vaghela started working on it when they realised that finding clothes for newborns is a bit of a hassle for everyone after they came to know that clothing is not readily available in urban or rural areas.

They have also launched with customised gifting solutions that come with personalised images of customers. This Rakhi, you can spread love to siblings like Aniket and Hetali, who started this startup as a life-long partnership, gifting themselves a new challenge.

It all started in lockdown when Hetali’s baby was 8 months old and they were on a trip. They looked for clothes for their kiddo but could not find any. Neither in rural areas nor in urban suburbs. After hearing about the shortage of newborn clothes, they came up with the idea of ​​opening an online store where the cute and colorful clothes are available in many varieties.

The clothes available at their online store are made of soft fabric that does not harm the baby’s skin. However, they have a great collection for both boys and girls in fluorescent colors and cute prints. Reasonable prices and affordability across India make it easy for every parent to buy beautiful clothes for their newborn in just a few clicks.

Talking about the new startup, they say: “Before witnessing this incident, we had no idea that finding clothes for a newborn would be such a difficult task. We may not have found it due to the lockdown or it was just a new beginning for our online store. But we’re glad to have done what seems like a simple task but is actually difficult.”

They personally check the quality of the fabric and double-check the packaging to make sure nothing is shipped incorrectly and the buyer has great experience. Now the needs of both urban and rural areas are met without much effort.They are doing a great job and hope you will buy clothes for your little ones from

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