Amul Issues Clarification on Viral AI-Generated Cheese Brand Advertisement

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Mumbai, December 21, 2023: Amul, the prominent milk and dairy products conglomerate, has cautioned consumers against a viral advertisement showcasing a cheese brand purportedly associated with the company. In a recent statement released on social media, Amul clarified that the advertisement showcasing a new cheese brand under its name was not authorized and is a product of artificial intelligence (AI).

Amul Issues Clarification on Viral AI-Generated Cheese Brand Advertisement
Amul Issues Clarification on Viral AI-Generated Cheese Brand Advertisement

Mumbai, December 21, 2023: Amul, the prominent milk and dairy products conglomerate, has cautioned consumers against a viral advertisement showcasing a cheese brand purportedly associated with the company. In a recent statement released on social media, Amul clarified that the advertisement showcasing a new cheese brand under its name was not authorized and is a product of artificial intelligence (AI).

The company addressed the issue, stating, “This is for your kind information that a fake message is being forwarded on WhatsApp and social media platforms regarding new type of Amul Cheese. The creator of the post has made the creative and posted this without any authorization from Amul.”

Highlighting the gravity of the situation, Amul labeled the circulating advertisement as misinformation intended to instill unnecessary fear among consumers. The statement urged customers to disregard the viral message and assured them of the authenticity and quality of Amul cheese products.

“Please share this message with your family and friends to assure them about the quality of Amul cheese. In case of any complaint, please call on our toll-free number 1800 238 3333,” the company emphasized in its social media post.

This incident isn’t the first instance where Amul has addressed misleading content circulating on social platforms. Earlier in May, the dairy giant responded to another viral message that alleged contamination of Amul Lassi packets with fungus before their expiry date.

Amul clarified, “We wish to assure you that Amul Lassi is made at our state-of-the-art dairies and undergoes strict quality checks for product quality and integrity of packaging. As standard practice, we mention on all our packs the following declaration for the safety of our customers.”

The company reaffirmed its commitment to maintaining stringent quality standards across its production processes, emphasizing its dedication to ensuring customer safety and satisfaction.

Amidst the growing prevalence of misinformation and false claims on social media platforms, Amul continues to proactively engage with its consumers, urging vigilance and reliance on official statements to verify the authenticity of any purported brand messages.

The company’s vigilant response underscores its commitment to transparency and reliability in addressing misleading content while upholding the quality and authenticity of its renowned dairy products.

Sources By Agencies

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65 thoughts on “Amul Issues Clarification on Viral AI-Generated Cheese Brand Advertisement

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