Sheikha Mahra Al Maktoum Unveils “Divorce” Perfume Amidst Divorce Announcement

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In a striking blend of personal and professional reinvention, Sheikha Mahra Al Maktoum, the daughter of Dubai’s ruler Sheikh Mohammed bin Rashid Al Maktoum, is launching a new fragrance line named “Divorce.” The announcement follows her recent public split from her husband, Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.

Dubai Princess Unveils New Perfume Line Amidst High-Profile Divorce
Dubai Princess Unveils New Perfume Line Amidst High-Profile Divorce

In a striking blend of personal and professional reinvention, Sheikha Mahra Al Maktoum, the daughter of Dubai’s ruler Sheikh Mohammed bin Rashid Al Maktoum, is launching a new fragrance line named “Divorce.” The announcement follows her recent public split from her husband, Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum.

Sheikha Mahra, who is also known for her entrepreneurial spirit, shared the news via Instagram. The perfume, under her brand Mahra M1, features a striking black bottle emblazoned with the word “Divorce,” accompanied by a dramatic teaser video showcasing broken glass, black petals, and a sleek black panther.

The launch of the “Divorce” perfume comes on the heels of Sheikha Mahra’s highly publicized divorce announcement. In July 2024, she took to social media to declare her separation from her husband, stating, “Dear husband, As you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.” This post garnered international attention, particularly given the timing, which coincided with the recent birth of their first child.

Sheikha Mahra’s choice to end her marriage through triple talaq, a traditional Islamic practice of divorce, and to make the announcement publicly was seen as a bold and unconventional move. The decision has resonated widely, further amplified by her latest business venture.

Born to Sheikh Mohammed bin Rashid Al Maktoum and Zoe Grigorakos, a Greek national, Sheikha Mahra is one of 26 children in the Dubai royal family. Her father, a prominent figure in the UAE, serves as the vice president, prime minister, and minister of defense, with a substantial net worth estimated between $14 to $18 billion.

The launch of the “Divorce” perfume is part of Sheikha Mahra’s broader business endeavors, reflecting both a personal and commercial rebranding. The new fragrance is set to make waves in the luxury perfume market, blending the elegance of high-end scents with a powerful personal statement.

As Sheikha Mahra continues to navigate her public and private lives, her latest venture stands as a testament to her resilience and creative spirit, marking a significant moment in both her personal journey and her career.

Sources By Agencies

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