“Zepto and Shaadi.com’s Witty Ad Collaboration Wins Approval from Anupam Mittal”
In a playful and creative collaboration, quick-commerce platform Zepto and matrimonial website Shaadi.com have captured the attention of audiences with a humorous ad placement that showcases the contrasting delivery speeds of their services. The collaboration, which appeared in the form of side-by-side ads, has been lauded by the founders of both platforms, including Shaadi.com’s Anupam Mittal and Zepto’s Aadit Palicha.
In a playful and creative collaboration, quick-commerce platform Zepto and matrimonial website Shaadi.com have captured the attention of audiences with a humorous ad placement that showcases the contrasting delivery speeds of their services. The collaboration, which appeared in the form of side-by-side ads, has been lauded by the founders of both platforms, including Shaadi.com’s Anupam Mittal and Zepto’s Aadit Palicha.
The ad campaign kicked off with Zepto promoting Manyavar, an ethnic wear brand, with the bold claim that it could deliver the product in just 10 minutes. The tagline, “Manyavar chahiye? (Want Manyavar?),” was followed by, “Manyavar in 10 minutes,” emphasizing the company’s promise of speedy delivery.
Right next to Zepto’s ad was Shaadi.com’s cheeky response. The matrimonial platform reminded viewers with a tagline that read, “Var chahiye? (Want a groom?) Will take more than 10 minutes.” The playful juxtaposition highlighted the significant difference in time taken for a quick purchase versus the complex process of finding a life partner, sparking laughter and engagement online.
The witty ad placement quickly gained traction on social media, with users enjoying the light-hearted exchange between two prominent brands. Both Anupam Mittal, Shaadi.com’s founder, and Aadit Palicha, Zepto’s co-founder, shared their thoughts on the collaboration in light-hearted LinkedIn posts. Mittal noted that the dynamics of branding have evolved from isolated efforts to more collaborative and creative partnerships in today’s social media-driven world. He emphasized how brands are now engaging with customers in real-time, making branding less about one-way communication and more about conversation and entertainment.
Mittal also pointed out how artificial intelligence (AI) is likely to accelerate this trend, as brands increasingly focus on creating engaging content that resonates with their audience. His post illustrated the shift in branding from just communication to more interactive and engaging relationships with customers.
The playful banter between the two founders didn’t stop there. Mittal jokingly asked Palicha if he was in search of a “vadhu” (bride), to which Palicha humorously responded that he was already “married to Zepto.” Mittal, never missing an opportunity for wit, quipped about inviting trouble.
The fun didn’t end with the founders’ banter. Ferns N Petals, a gifting brand, joined the conversation with an ad of its own. Their message read, “Var ke liye gift chahiye? (Want a gift for the groom?),” followed by, “Perfect picks in 10 mins,” once again tying into the theme of quick delivery, while adding to the light-hearted atmosphere.
The Zepto-Shaadi.com collaboration is a prime example of how brands today are embracing creativity, humor, and collaboration to engage with their audiences. By blending quick-commerce with the matchmaking process, the campaign has successfully captured the attention of viewers and sparked a conversation about modern branding strategies in the age of social media.
With a clever mix of humor, branding, and real-time engagement, Zepto and Shaadi.com’s ad collaboration proves that even serious topics like ethnic wear and matchmaking can be the perfect canvas for playful creativity.
Sources By Agencies
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