Vineeta Singh Reveals How a Mumbai Fruit Stall Contributed to SUGAR Cosmetics’ Sales Boom
Mumbai’s bustling Colaba Causeway is known for its vibrant street shopping and diverse customer base. However, for SUGAR Cosmetics CEO and Shark Tank India judge Vineeta Singh, one particular street stall played an unexpected role in the success of her store.
Mumbai’s bustling Colaba Causeway is known for its vibrant street shopping and diverse customer base. However, for SUGAR Cosmetics CEO and Shark Tank India judge Vineeta Singh, one particular street stall played an unexpected role in the success of her store.
A Concern Turns Into an Opportunity
Initially, Singh was worried that street stalls near her SUGAR Cosmetics outlet might block the store’s visibility. However, to her surprise, the store’s sales exploded over the past year, prompting her to investigate the reason behind this unexpected surge.
In a LinkedIn post, Singh revealed that Arab women visiting Mumbai for medical tourism were among the fastest-growing customer groups at the store. These women, drawn to Indian cosmetics due to similar warm undertones and suitability for hot weather, were buying SUGAR’s makeup in bulk.
The Fruit Seller’s Role in Driving Sales
Unknowingly, a father-son duo running a fruit stall in front of the store had been marketing SUGAR’s products to Arab women. While selling fruits, they would ask their customers in Arabic if they wanted “Kahaal Al Hindi” (Indian kajal). This simple question piqued the interest of many Arab visitors, leading them to explore and eventually purchase multiple makeup products from the store before heading back home.
A Unique Business Bond
The relationship between the fruit sellers and the SUGAR store employees turned out to be mutually beneficial. During slow hours, the father-son duo would relax in the store’s air-conditioned space, where an employee named Megha even picked up some basic Arabic phrases. In return, she reminded Arab customers to buy authentic Indian fruits from the stall before they left.
A Lesson in Entrepreneurship
Singh concluded her post by celebrating India’s entrepreneurial spirit, emphasizing how success often comes from unexpected partnerships. “It is the people that make the biggest difference – and sometimes people who don’t even belong to the system,” she wrote, highlighting how businesses can thrive when communities support each other in creative ways.
Sources By Agencies
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