“Reliance Retail Introduces ‘Yousta’: Affordable Youth-Focused Fashion with First Store in Hyderabad”
Reliance Retail, the retail arm of Reliance Industries Ltd, helmed by the prominent Indian billionaire Mukesh Ambani, has introduced an innovative fashion retail concept called ‘Yousta’. This youth-centric fashion brand has made its debut with the opening of its maiden store at Sarath City Mall in Hyderabad.
Reliance Retail, the retail arm of Reliance Industries Ltd, helmed by the prominent Indian billionaire Mukesh Ambani, has introduced an innovative fashion retail concept called ‘Yousta’. This youth-centric fashion brand has made its debut with the opening of its maiden store at Sarath City Mall in Hyderabad.
In a press statement, Reliance Retail emphasized that Yousta is tailored to cater to the fashion preferences of young consumers by offering a blend of high-fashion choices at budget-friendly prices. Remarkably, the entire collection is priced under Rs 999, with a majority of the products available for less than Rs 499.
Akhilesh Prasad, the President and CEO of Fashion and Lifestyle at Reliance Retail, expressed his enthusiasm for the launch, stating that Yousta embodies a dynamic and youthful brand ethos that resonates with the evolving lifestyles of India’s youth. He emphasized the brand’s commitment to continually understanding the fashion needs of the younger generation.
The distinctive feature of Yousta outlets lies in their integration of technology to enhance the shopping experience. These stores include innovative tech-oriented features such as QR-enabled screens for information dissemination, self-checkout counters for seamless transactions, and charging stations to cater to the digital needs of shoppers.
Furthermore, Yousta has formed a partnership with a non-profit organization to promote sustainable practices. Customers will have the opportunity to donate their old clothing items at the stores, which will then be repurposed for various community programs, contributing to a more responsible and eco-friendly fashion cycle.
As of now, the Yousta brand collection is exclusively available at its flagship store in Hyderabad. However, customers can also explore the range online through popular platforms like Ajio and JioMart, providing greater accessibility and convenience.
In a related development, it was announced that the Qatar Investment Authority (QIA) is poised to acquire a 1% stake in Reliance Retail Ventures Ltd (RRVL), making a significant investment of Rs 8,278 crore ($1 billion). This investment underscores the confidence and interest of global investors in the potential of India’s retail market.
The launch of Yousta reflects Reliance Retail’s ongoing commitment to innovation and understanding evolving consumer preferences, setting the stage for a fresh approach to affordable and trendy fashion for the country’s youth.
As the retail landscape continues to evolve, Yousta’s strategic blend of style, affordability, and technology integration could position it as a pioneering force in India’s fashion retail sector.
Sources By Agencies
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