“From Telemarketer to SEO King”: Roshan Samuel Ambler’s Journey to Building Go Lead Digital.

Ever wondered how a telemarketer with a curiosity for websites turned into a digital marketing expert with a thriving business? Meet Roshan Samuel Ambler, the founder of Go Lead Digital, a leading digital marketing agency that has helped countless businesses thrive in the online world. Roshan’s story is one of grit, transformation, and relentless learning.

In this candid interview, Roshan dives into his inspiring journey, the highs and lows of starting his own agency, and how he’s navigating the ever-evolving digital marketing landscape. His insights will not only motivate you but also shed light on what it truly takes to succeed in today’s fast-moving digital world.

Q: Roshan, your career didn’t exactly start in digital marketing. What led you to discover SEO?

Roshan: It started with curiosity, plain and simple. I was working in telemarketing back in the day, and I noticed something interesting—businesses struggled to communicate their value clearly. It got me thinking about how websites could do that job for them, even when no one’s pitching on a call. That curiosity led me to web design, but when I stumbled upon SEO, it was like finding my calling.

The idea that small tweaks—like optimizing a headline or adjusting some keywords—could push a website up the rankings fascinated me. I didn’t have a formal roadmap to learn SEO. It was all self-taught, with hours spent reading blogs, experimenting on my own, and—let’s be honest—making plenty of mistakes. But every mistake was a lesson, and every lesson added to my passion for it.

Q: Go Lead Digital is now a well-known name. How did it all begin?

Roshan: Believe it or not, it started with a blog. I created one called “SEO Information Technology,” where I shared tips and insights from my learnings. It didn’t take long for people to notice. I started getting emails from small business owners asking for help with their websites. That’s when I realized this wasn’t just a side hobby—it was something I could build into a business.

In 2018, I officially launched Go Lead Digital. I started the agency with a friend, but we faced challenges early on. We had a fallout because of differences in vision and work ethics. That was a tough time for me—I had to decide whether to give up or start over on my own. I chose the latter, and in hindsight, it was the best decision I ever made. It forced me to rebuild the agency from scratch, and that experience shaped the way I run the business today.

Q: Starting over must’ve been difficult. How did you push through that phase?

Roshan: It was a grind, to be honest. I was doing everything by myself—strategy, execution, client calls, billing, you name it. But at the same time, it was liberating. I could decide how I wanted to run the business without compromise.

What kept me going was my focus on delivering results. I knew that if I could show clients tangible progress, they’d stick with me. And they did. Client loyalty became the cornerstone of the business, and that trust gave me the confidence to slowly build a team. One by one, I hired people who shared my values, and together, we built something I’m incredibly proud of.

Q: The pandemic was a challenge for businesses worldwide. How did you navigate that period?

Roshan: The pandemic was a turning point for us. While many businesses were scaling back, others realized they needed to go digital—and fast. That’s where we came in. We helped businesses that had never prioritized their online presence build websites, optimize them for search engines, and create strategies that worked for their unique needs.

Our team transitioned to remote work overnight, and we used the downtime to train ourselves and refine our processes. It was a test of adaptability, but we came out stronger. What the pandemic taught us was this: when you focus on providing real value, clients remember you—especially during tough times. That mindset helped us not just survive, but grow.

Q: Seven years in, Go Lead Digital is thriving. How has the agency evolved since its early days?

Roshan: A lot has changed, but our core values—transparency, consistency, and creativity—remain the same. One big shift has been the rise of AI in digital marketing. We now use AI tools to analyze data, uncover trends, and understand user behavior faster than ever. But here’s the thing: AI is just a tool. It doesn’t replace human intuition or creative thinking. We treat AI like a co-pilot—it helps us save time, but the strategy always comes from people.

Another noticeable change is the variety of clients we work with. Early on, we were mainly working with small businesses. Today, we have a diverse portfolio that includes eCommerce brands, health professionals, and even traditional businesses transitioning online. It’s rewarding to see how far we’ve come.

Q: What advice would you give to someone starting out in digital marketing?

Roshan: My advice is simple but powerful:

1. Master the basics. It’s tempting to chase the latest tools and trends, but if you don’t understand how people search or what makes them click, those tools won’t help. Start with the fundamentals of SEO, content, and user behavior.
2. Listen more than you talk. Clients will often tell you exactly what they need—you just have to pay attention. Instead of pitching them solutions right away, ask questions and truly understand their pain points.
3. Patience is key. SEO isn’t instant. It’s like planting a seed—you have to nurture it before you see results. Avoid shortcuts; they might give you short-term wins, but they’ll hurt you in the long run.

Q: Can you share a project that truly stands out in your mind?

Roshan: One project that stands out is a homeopathy clinic we worked with. They were heavily reliant on paid ads but had never invested in SEO. Initially, they were skeptical because they expected instant results. I had to educate them about how SEO works and why it’s a long-term investment.

Within six months, their organic traffic started growing steadily. They saw a noticeable drop in their reliance on paid ads, and their overall visibility improved dramatically. That project reinforced my belief in the power of SEO to deliver sustainable growth.

Another memorable project was an eCommerce brand that supports local artisans. We crafted a strategy that combined SEO, content marketing, and storytelling. It wasn’t just about driving sales—it was about building an emotional connection with their customers. That campaign resulted in a 4x increase in organic revenue. It’s projects like these that make the work so fulfilling.

Q: What’s next for SEO and digital marketing?

Roshan: The future of SEO is all about conversation and connection. We’re moving away from static keywords and focusing more on answering questions and solving problems. Voice search and AI-driven searches are changing how people interact with content. You can no longer trick search engines with keyword stuffing—you have to create content that’s natural, engaging, and genuinely helpful.

Another trend is the importance of community building. Brands that invest in building trust and engaging with their audience on a deeper level will have a significant advantage. The focus is shifting from just selling to creating lasting relationships.

Q: When you’re not in work mode, how do you recharge?

Roshan: I’m a big believer in taking time to reflect. I enjoy journaling—it helps me process my thoughts and stay grounded. Spending time at church also plays a big role in keeping me centered. And when I need to clear my head, I go for long walks. They’re surprisingly therapeutic and often where I come up with my best ideas.

Q: What’s the one thing you want readers to remember about your journey?

Roshan: Keep it real. Whether you’re starting out or scaling up, authenticity matters. Be willing to learn and unlearn, and don’t be afraid of failure—it’s the best teacher out there. Every experience adds to your growth, as long as you’re open to it.

About Roshan Samuel Ambler

Roshan Samuel Ambler is the founder of Go Lead Digital, a leading digital marketing agency helping businesses achieve sustainable growth through SEO and digital strategies. With over 12 years of experience, Roshan is known for his client-focused approach and his dedication to mentoring the next generation of marketers.

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