McDonald’s Franchisee Asserts 100% Real Cheese Usage, Backed by Food Safety Regulator
Westlife Foodworld, the largest franchisee of McDonald’s in India, has received validation from the country’s top food standards authority regarding the authenticity of their claims concerning the use of real cheese in their products.
Westlife Foodworld, the largest franchisee of McDonald’s in India, has received validation from the country’s top food standards authority regarding the authenticity of their claims concerning the use of real cheese in their products.
Following a tumultuous period where a McDonald’s outlet in Mumbai, operated by Westlife Foodworld, faced license suspension by the Maharashtra government due to allegations of using cheese alternatives made from vegetable oil, the franchisee has now garnered support from the Food Safety and Standards Authority of India (FSSAI).
In a press conference held on Tuesday, Saurabh Kalra, the managing director of Westlife, announced that the FSSAI has verified their claim of using 100% real cheese in their products. This validation allows the retention of the term “cheese” in product names where it is a significant ingredient.
The controversy arose in November last year when the Maharashtra government suspended the license of the McDonald’s outlet, alleging the use of cheese substitutes, which were deemed misleading to consumers. However, Westlife’s appeal against the suspension, coupled with modifications to certain product names, led to the overturning of the suspension.
Emphasizing the significance of FSSAI’s decision, Kalra stated that it is binding on all local authorities, including those in Maharashtra. Furthermore, Westlife is actively collaborating with the state agency to address any lingering concerns.
In addition to FSSAI’s verification, Westlife revealed that a nationally accredited independent laboratory has confirmed the use of real cheese in their products. This confirmation strengthens the franchisee’s assertion that they do not employ cheese analogues or substitutes in any of their offerings.
The aftermath of the controversy saw a notable impact on Westlife’s shares, with a 6.7% decline reported on February 27 amid concerns over potential inspections of all McDonald’s outlets in Maharashtra. However, following Tuesday’s press conference, the shares rebounded, initially dipping by 1% but eventually surging by 9.4%.
Sources By Agencies
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